The solutions developed by Roche Diagnostics can only be accessible to patients via a large network of healthcare providers. These healthcare providers include laboratories, hospitals, and GP clinic pathologists and nurses. In the Asia Pacific region, the healthcare landscape is particularly dynamic, where new healthcare service providers are emerging in different areas, making it challenging to identify and track changes of new and existing providers.
Although Roche Diagnostics is working with market research and database companies, it is often the case that there is unreliable and not up-to-date information of the market players. As a result, much effort is required for local Roche teams to identify and reach out to the right market players. Roche Diagnostics is exploring how technology, such as web mining solutions, can access publicly available information about hospitals, clinics, and laboratories to provide accurate and up-to-date information.